We all make mistakes.
In fact, people who make more money than others are making more because they’ve actually made more of these same mistakes than other people. When you’re building a business, you have to actually embrace failure as a part of the process, and just keep pushing forward until you hit your goals.
Hopefully, after reading this article your path to success will be a lot shorter than what most of affiliate marketers have had to go through.
Not tracking and testing
A lot of affiliate marketers (too many, actually) do not track their campaigns, and make changes based on their emotions and feelings rather than what the data is actually telling them to do. But how are you going to make money if you’re not sure EXACTLY which ads are converting? Without tracking you’re hoping and praying that you’ll become successful, instead of actually knowing that you’re doing the right things.
Why am I making such a big deal out of it? It’s due to the fact that many affiliates believe that if someone already has an affiliate program, there is basically no need for them to consider an affiliate tracking platform alongside. Imagine you buy traffic for a mobile game and you have traffic software. You launch your campaign and your tracking software shows that you lost $100 yesterday promoting the game to iPhone users, and made $500 in profit promoting it to Android users. You pause your iPhone campaign and only run your Android campaign. You make a lot of money and you are happy.
Imagine the same situation but without tracker. How would you know what’s wrong with your campaign and why it doesn’t bring you profit? You lose your time and money. The story ends in tears.
Thus, it is apparent that the key to making money with a campaign is to be able to understand and analyse data. The tracking software can tell you the visitor’s IP address, country, operating system, time when the conversion takes place, the carrier information if the visitor is on a mobile device, and much more. These variables are the clues you use to help you optimize a campaign and make it profitable.
Every successful affiliate campaign requires proper tracking. Imagine you’re hunting for treasure. The tracker is your treasure map.
There are a few different options for tracking software out there, but for me such a “treasure map” is PeerClick. A wide range of universal tools makes this tracker perfect for collecting, analysing and evaluating information. It is worth noting that PeerClick is one of the fastest services on the market, mainly due to the 6 data-centres located on 5 continents, which allows you to redirect a user to the nearest data-centre. Setting up campaigns with many different traffic sources can take a lot of time. In PeerClick it’s really simple – all the traffic sources are put in one place. You just have to check if everything is going right. You should only configure your campaigns in the PeerClick panel to optimize them and that’s it.
Being afraid of failure
There is absolutely no such thing as failure in the online marketing world as well as in the daily life. As Henry Ford said “Failure is simply the opportunity to begin again, this time more intelligently”.
Learning how to market to people online is not easy and is best learned through trial and error. Test, test, and re-test. Fine tune what works and ditch what doesn’t work. And indeed we keep coming back to tracker. Hope, you’ve already understood that it is one of the most essential parts of your campaigns.
And remember, the only people who fail permanently at affiliate marketing are the ones who stop trying to find what works.
Choosing the wrong product
Where possible, try choosing products you know about or that you are interested in yourself, and obviously, related to your niche. Ask yourself – does it fit perfectly within my niche? Also, don’t just look for high paying products (which can be an easy mistake with the $$ signs in our eyes), look for quality, even if the payout is lower. Quality will always win when it comes to conversions. If you find quality, with a high payout, then bonus! Even better… A high quality, recurring paying product! Great support within your affiliate program is also important, although affiliate program owners won’t make sales for you, they should do everything in their power to help you make sales easily.
Signing up for too many affiliate programs
There’s nothing necessarily wrong with multiple streams of income, but signing up for too many affiliate programs can be counterproductive to success. Choose your affiliate programs wisely and don’t overload yourself.
Refusing to invest in business
A far stranger situation is being observed in our society: dropping $10 for a single ounce of alcohol at the bar is completely acceptable, yet, investing into a business that will yield residual income for years on auto-pilot is just too much. I mean, REALLY!?
Making money online is an amazing opportunity, but be prepared to at least invest a small amount each month into growing your business.
Listening to “guru’s” and following the herd
There is no “secret formula” to finding success online. Actually some could say that there is one, but this formula is completely unique to your online business. Instead of listening to internet guru’s who claim to have secrets to fast track wealth without doing any work online, focus your efforts on listening to those who treat affiliate marketing for what it really is – a business.
If you’re cutting your own path and building your business on your terms, you’re going to instantly stand out from the pack. Getting yourself noticed will be easy, because you’re not going to be doing the same thing that a thousand other marketers are doing.
Affiliate marketing is a business that requires considerable work, self-motivation and focus. Many marketers fail in their efforts as they do not recognize the mistakes in their strategies. Once you are aware of the mistakes that can cause a lack of profits and productivity, you will be better able to grow your business and be profitable long-term.
Well, let’s go over it again, just in case you left something:
- track your campaigns. Every successful affiliate campaign requires proper tracking;
- don’t be afraid of failure. There is absolutely no such thing as failure; test, test, and re-test to succeed;
- choose the right product. Focus on quality offers;
- choose your affiliate programs wisely and don’t overload yourself;
- invest in your business;
- don’t listen to “guru’s”. Stay unique.
With the knowledge we’ve provided, you can now avoid the most detrimental mistakes and build a strong, successful business. Okay, well, good luck!