Mr. Smith
Mr. Smith 03.09.2018
Why Do Affiliates Need a Tracking Software?

Affiliate marketing is one of the most popular ways to make some extra income and let people know about your product/service, simply from promoting online. Here conversion is the key – we engage and inspire visitors to buy our product via our affiliate link.

So to reach the success point, you should keep track of conversions. But how can you know which campaigns and traffic sources are working, how much are you doing with it and so on? Fortunately, you can do all that and more by leveraging affiliate marketing tracking software platforms. If you don’t have a dedicated affiliate marketing tracker, you are throwing money / data away.


What is affiliate tracking

Affiliate tracking software provides marketers with the tools they need to accurately track, measure, and optimize performance marketing or affiliate marketing programs. Typically, it involves an affiliate tracking platform where advertisers, networks, and affiliates can easily set up, run, and review affiliate tracking programs. Affiliate tracking software provides a level of ease, transparency, and accountability that is necessary for performance marketing to be successful.

A modern online marketer has to manage simultaneously multiple campaigns with many different marketing tools which takes too much time and costs too much money. When it comes to running a successful business online, an ultimate tracking solution is a must have for serious online marketers. The good tracker is like your priceless map, when you’re hunting for money. The key to making money with winning campaigns is to be able to analyze and understand the data you have.

So you need the tracking software that can tell you the visitor’s IP address, operating system, country, time of the conversion, the carrier information if the visitor uses a mobile device, and other valuable data.

These variables are the clues you use to be able to optimize your campaigns. By collecting all of this information, it allows you to further split test campaigns to constantly improve conversions.

So this software can accomplish the following:

  • Tracking the leads that led to purchases,
  • Providing various statistics like:
  • Sales made through a certain lead,
  • Visitors generated by a certain lead,
  • Perform accounting procedures like calculating:
  • Sales made through affiliates,
  • Sales made by each affiliate,
  • Commission due for each affiliate.


Benefits of affiliate tracking software

There are various advantages of using tracking software for affiliate marketing. Here are a few of them:

  • No more accounting hassles. Software calculates everything instead of you.
  • No more data collection required. The software can collect data and allow you to slice and dice it, according to your preference.
  • No more hassle of getting links to the affiliate websites. The software can generate online ads with links embedded in them.

So, tracking platform make it easier to manage, scale and optimize your ad campaigns but what is more valuable – you will not lose clicks in the process. (But it may happen if you use your own hosted tracking software).


Why do you need a tracking software

You can ask me why you need tracking software instead of standard tracking that networks offer. The answer is obvious: there are two main downsides to using a network’s internal tracking – it’s less powerful and the network can easily see the data. Tracking software will instead pass unique click ids to the network, which will correspond to legible data within the software’s interface. It’s no secret that affiliates don’t want to risk revealing such data to networks (guess why affiliates don’t want to give away their valuable data to anyone). That’s why tracking software is the perfect solution to stay untroubled.


What to look for in an affiliate tracking solution

For affiliate marketing to consistently deliver truly exceptional results, it should be treated like any other high-value customer acquisition channel — investing in process and technology, and incorporating it into your overall marketing strategy.

For better or for worse here, there are as many affiliate tracking platforms as stars at the sky (well, almost). The problem is that choosing the “right” affiliate tracking solution is easier said than done. With dozens of marketing channels and thousands of technologies to choose from, it’s increasingly difficult to decide where to allocate your time and budget.

And, if you’re not careful, you can waste time and money. The best advice I could give to anyone who is searching for a good affiliate tracking platform is to start experiencing one of them. After a while, you can see whether it meets your specific needs or not. And if not – just switch to another one. Just remember that there isn’t one perfect solution for everyone!

And don’t forget about the price. Costs are one of the main points to consider when you choose a tracking platform. For example, Voluum is considered by many to be the “standard” in affiliate marketing, but is worth a fortune. So you should ask yourself whether regardless of the costs it is suitable for your traffic and the way you work.

We believe PeerClick to be the perfect solution when you need to get everything at a reasonable price. Here are the main PeerClick features:

  • SAAS technology,
  • The most up-to-date tracker technology on the market today,
  • Click processing time is 5 ms under any server load,
  • The highest speed of report generating on the market,
  • Group Campaign Reports,
  • Large-scale automated updates every few months,
  • The flexible multi-user system with different access rights.


Wrapping Up

Many people believe that if someone already has an affiliate program, there is basically no need for them to consider an affiliate tracking platform alongside. But how are you going to make money if you’re not sure EXACTLY which ads are converting? So tracking your data is essential if you want to succeed as an affiliate marketer.